Creating a visual identity for a breakthrough startup in Boston.
Organization
Parachute Teachers, Inc.
Role
Visual Designer
Timeline
January - August 2017
Location
Boston, Massachusetts
Parachute Teachers is a startup trying to fix the substitute teacher shortage in classrooms across America. Parachute brings community members like engineers and writers to local schools to serve as substitute teachers for a day.
I was hired by Parachute Teachers to develop their brand identity. I came to Parachute with a fresh slate. The challenge was to develop a voice for the brand that felt local, fresh, and inspiring to both schools and prospective “parachuters”.
I designed Parachute’s brand guidelines, digital and print assets, and promotional videos to connect to customers, prospective employees and investors.
Illustration for recruitment landing page
Set of flyers for recruitment campaign
Set of illustrations for promotional video
Parachute Profiles